By Paul J. Gough
NEW YORK (Hollywood Reporter) - NBC Universal's most recent acquisition isn't wasting time getting into the swing of things with the company's Olympics coverage.
Oxygen will carry a nightly program highlighting gymnastics during the 2008 Beijing Games as well as yet undetermined amounts of equestrian, tennis, rhythmic gymnastics and synchronized swimming. The female-focused cable channel will carry Olympic programming from 6-8 p.m. EST, before the NBC network's primetime coverage begins.
It's the first time that NBC Universal has revealed specific programming plans for its coverage, which will encompass more than 3,600 hours on TV and broadband. The idea for Oxygen is a little like what NBC Universal's USA Network did for figure-skating show "Olympic Ice" during the 2006 Winter Games in Turin.
"It's fantastic to have this prime access slot," said Lauren Zalaznick, the president of the Oxygen and Bravo networks. "It's going to be an insider's look at the sum total of the gymnastics competition, setting up the drama of the competition that night or the next night."
Reuters/Hollywood Reporter
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